About the Author

Photograph depicting Campbell Macpherson.

Campbell Macpherson has been enabling organisations to instigate successful and sustainable change for more than 25 years across the UK, Europe, US, Australia, Asia and the Middle East – as an adviser, consultant, executive, Board member and in-house change leader.

Campbell believes passionately in the power of clarity and aligning people to deliver, as your people are the only ones who can deliver your strategy. What drives him is a burning desire to make a positive difference to the way that organisations work, and the impact they have on their customers, employees and shareholders.

The organisations he has worked with to date include one of the world's largest Sovereign Wealth Funds, International Financial Data Systems, Aviva, Friends Life, James Hay, Cofunds, iPipeline, Centaur Media, GoCompare, International Personal Finance, BP, Zurich, Capital Radio, Telewest, Misys, BBC, Lazard, British Airways, National Mutual and the Singapore Convention Centre.

He was a Senior Adviser to one of the largest Sovereign Funds in the Middle East.

He was Strategy Director of Zurich Global Life Emerging Markets, covering Asia, the Middle East, LatAm and Central and Eastern Europe.

He was the award-winning HR Director of Sesame, the UK's largest IFA Network, having been drafted in by its parent company, Misys, to forge one company out of the five they had acquired.

He was ...

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