“And Now, a Word From Our Sponsor…”
A sponsor is critical to any change initiative. A sponsor points out the target on the horizon. A sponsor clears the way, provides the fuel, and keeps everyone on-course. A sponsor is the heart of the change.
WHAT WORDS DO YOU HEAR FROM YOUR SPONSOR?
“I know where we need to go.” A good sponsor must have the skill to lay out and communicate a compelling vision for the future.
“I’m excited.” A good sponsor is there because she wants to be. A sponser has a vested, personal interest in seeing the change ...
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