Scaling the Change

Pick an organism

 THE BEE is a transactional change. It’s a change in a business capability. It’s a change in the way people perform a task. You need people to change behaviors and attitudes. There’s no significant resistance based on culture–you’re not swimming against the tide. You need relatively minor change management.
 THE BLOSSOM is an operational change. It’s a change in the way you operate the business. You need people to change the way they do their jobs and the way they think about their jobs. People must begin ...

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