Frame the “Why?”
Most projects fail to frame the need for change in a meaningful way. If they do justify the need, it’s typically crafted for executive boardrooms, not for the broader organization.
To get support, there must be a shared understanding of the case for change. We must paint the picture – build a sense of urgency.
Start by answering these questions:
- What do we stand to gain?
- If we don’t do it, what are the consequences?
- Which are short-term consequences?
- Which are long-term consequences?
- How can we amplify the urgency for change?
Consider your key constituents and frame the need for change in a way that speaks to each of them. Without meaningful framing, the project will struggle to gain traction. It’s that simple. ...
Get The Change Book: Change the Way You Think About Change now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
