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The Challenge to Be and Not to Do by Carrie Foster

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Chapter 14

If at First You Don’t Succeed

Flaming enthusiasm, backed up by horse sense and persistence, is the quality that most frequently makes for success.

Dale Carnegie

Perseverance is an excellent quality to have, especially as an entrepreneur. Steve Jobs once said, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure Perseverance”. There is a saying that goes; if at first you don’t succeed, try, try again. Another word for perseverance is Fortitude, which means having the strength to overcome obstacles to continue to perform. But very often, we can persevere in the wrong things. By this, I mean that keeping on trying something doesn’t necessarily mean that what we are trying ...

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