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The CEO Difference: How to Climb, Crawl, and Leap Your Way to the Next Level of Your Career by D. A. Benton

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CHAPTER 10Communicate Well with a Diverse Group

WHEN IT comes to communication, most people think they do it; few do it well. More is thought to take place than actually does. The most important thing to know is that you cannot communicate too much. Regardless of your job function or title, nothing is gained in a corporate system by avoiding communication.

With good communication skills across a diverse group, you achieve a higher degree of trust, greater motivation and commitment, better coordination between levels, and improvement in operations and efficiency.

Communication is not about being a great orator or going viral on YouTube. It’s about knowing what needs to be expressed clearly, how, and to whom. You must ask to find out what must ...

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