YOU HAVE to passionately want to differentiate yourself from others. You must be inflamed about this idea. Not just because I want it for you but because you can’t imagine doing anything but going for it.
The shocking, surprising, and sad fact is that few people do have fire in their belly from passion and curiosity. There are many reasons why:
They don’t want the stress of success.
They are comfortable where they are, and they don’t want to change their work, geographic location, colleagues, or much of anything ...