PART I

COMMUNICATION

Effective communication takes more than talent. It requires trust, respect, understanding, empathy, and resolution. It is an art. Many elements are under the broad umbrella we call communication. How a leader needs to communicate with his or her people is our focus. Communication is by definition a two-way process, a form of conversation or dialogue.

Popular opinion has a tendency to think communication is mostly about talking and writing, or what we might call “broadcasting.” This is a very limiting perspective. Broadcast brings to mind monikers like: The Great Communicator or The Consummate Speaker, and individuals such as Franklin D. Roosevelt, Ronald Reagan, or Martin Luther King.

Half or more of the communication equation ...

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