The CEO Code

Clear Objectives

Investment of time and money to implement any system is a primary consideration. The best way to make sense of the monetary investment is to evaluate the impact the expense will have on the company’s finances, and especially how and when the expense will be recovered and turned into a profit.

Many times, in the heat of trying to compete or adapt to the environment, CEOs make decisions that seem very compelling, but they don’t properly consider the timing. Discipline is required when it comes to investing for the company. Timing is everything. Recently, I met with a CEO client who had just signed a new lease. His timing was perfect. At the moment, real estate is in serious distress in Southern California. Because of the strength ...