The CEO Code

Plan Your Communication

Think before you speak. You must take into consideration the method, the manner, and the substance of your communication to be successful. Clearly the vision, mission, and goals of any organization should cascade down from the president’s office. Research and experience have shown that it is important to have the front line, administrative, and general staff help formulate these issues, in order to increase commitment and motivation. Often, people who are not directly involved or responsible for a particular outcome or project also have good ideas that can contribute to a positive outcome.

The CEO Forum, a diverse group of CEOs that I work with regularly, is a good example of how a person who is not familiar with all the ...