Chapter 1
TRUST
Trust must be earned. Fundamentally, people trust each other when they do what they say they will do. All too often trust is lost when there is a difference between what a person says and what they actually do. This can be illustrated in numerous ways.
When you say you will be at work at 8 a.m. and you don’t show up until 8:30 a.m., your behavior belies what you say. If you say you will call someone and you don’t, people will hesitate to believe you in the future. You say you care; you express concern and say you want to help someone, and then you never follow up. What do you think others will conclude? Any promise you make that is not honored will compromise trust. This may seem simplistic, but people notice and remember these ...
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