Foreword
It’s clear that technology is all around us, from your cell phone to your DVR. What we don’t think about is the role that data plays. Technology is second nature to us and it’s time for data to be the same. To truly tap the value of data we must manage it first, separately from technology.
My first exposure to the power of data was in 1989 and I found myself perplexed when people outside my organization didn’t understand the concept of leveraging data to drive better business decisions and ultimately increase profits. At that time technology-based data implementations were a novelty. Data was limited in availability and its storage costs were astronomical.
Today everyone talks about data and information-based strategies. Technology’s ...
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