The Buying Brain: Secrets for Selling to the Subconscious Mind

Acknowledgments

Many people were involved not only in creating this book, but in creating the new field of neuromarketing. They are:

All the clients of NeuroFocus, who gave us the opportunity to explore previously unchartered domains of knowledge.

The employees of NeuroFocus across the globe, whose amazing brilliance and insanely hard work made the extraction of these insights possible. Special thanks to Julie Penfold and Tom Robbins, whose literary magic wands transformed these insights into the right words and stories to bring them to life on these pages.

Dr. Robert Knight for unlocking the mysteries of the human brain and clearing a pathway to bring neuroscience to the world of business.

Ram and Dev for creating the technical infrastructure that made these insights possible. Caroline Winnett, Russ Dunham, Andrew Pohlmann, Deepak Varma, Joakim Kalvenes, Steve Miller, and Steve Genco for our fruitful debates on the frameworks and ideas behind this book. Michal Levinson and Karthik Kasinathan for their exceptional mastery of data collection and analysis. Jack Lester for minding the store while I worked on this book. Ronen Gadot and Felipe Jaramillo for helping to bring NeuroFocus around the globe. Oksana Teicholz for her beautiful cover design. NeuroFocus marketing for getting this book out of my computer and onto these pages. Ajit Nazre, Ray Lane, and John Doerr for strengthening my resolve to make NeuroFocus a brilliant success. Al Gula and Jim Johnson, who helped me early on when ...