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The Business Style Handbook, Second Edition:  An A-to-Z Guide for Effective Writing on the Job

Book Description

Revised and updated for the newest digital platforms—the classic guide to business writing style and protocolsWhile retaining all the valuable information that has made The Business Style Handbook a modern classic, the second edition provides new words, phrases and guidance to help you express yourself clearly, confidently and correctly on any digital platform.

Table of Contents

  1. Cover Page
  2. The Business Style Handbook, Second Edition: An A-to-Z Guide for Effective Writing on the Job, Second Edition
  3. Copyright Page
  4. Contents
  5. Acknowledgments
  6. Introduction
    1. Writing: a core competency
    2. How to meet the standard
  7. 1. Fortune 500 Survey Results
    1. It matters
    2. Guidelines, with caveats
    3. The content explosion
    4. Influence of technology
    5. How employees are writing
    6. When you need a stylebook
    7. Stylebooks used by companies’ professional writers
    8. Coping with lag time
    9. Strong views on buzzwords
    10. Preferred dictionaries
    11. How it all adds up
  8. 2. Why Style Matters
    1. Language is dynamic
    2. Writing that gets the job done
    3. Take charge
    4. Pulling it together
  9. 3. The Case for Standards
    1. Time for companies to invest in the users
    2. Create a standard
    3. Win employee buy-in
  10. 4. Write WITH Purpose
    1. Have a goal
    2. Know your audience
    3. Write and think at the same time
    4. Use the right language
    5. Keep it short . . . most of the time
    6. Make longer documents user-friendly
    7. Get right to the point
    8. Take the credit
    9. Shift the emphasis
    10. Take a stand
    11. Think about point of view
    12. Keep a tight timeframe
    13. Strengthen your professional brand
    14. Review everything
    15. Make it look good
    16. Budget your time
  11. 5. Email: Before You Hit Send
    1. Write smartphone-friendly emails
    2. Choose the right style
    3. Be cautious with content
    4. When to use email, and when not to
    5. Use cc, bcc and Reply to All appropriately
    6. Make it easy on your reader
    7. Be formal in formal email
    8. Be appropriate with greetings
    9. Sign off
    10. Be smart about email
  12. The A-to-Z Entries
  13. Sources We Like
  14. Notes
  15. Bibliography
  16. List of Fortune 500 Companies