Acknowledgements

Our heartfelt thanks to the people we interviewed for the book:

Paul Allen, Mick Jagger, Freddie DeMann, Christian Audigier, Matthew Warchus, Tim Brown, Evan Williams, Tero Ojanperä, Danny Socolof, Ethan Imboden, Jill Dumain, Philip Hess and Kyle MacDonald.

Thanks to Bob Dylan for granting us permission to reproduce the lyrics to his song Forever Young and to the Rolling Stones for letting us use their Tongue and Lips logo.

Thanks to Bird Design for designing the illustrated characters, to Sy-Jenq Cheng for designing the board games, to Kori Bundi for taking the author photographs, to Jamie Bryant for the photography retouching and to all the other people at Weapons of Mass Entertainment for their help.

Finally, thanks to Pearson ...

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