The Business Playground: Where Creativity and Commerce Collide

Foreword Catching the cow

I am by nature an adventurer and am continually energised by whatever challenges I can find to throw myself into (sometimes almost literally), whether that’s shaking up an industry or trying to circumnavigate the world in a hot air balloon. It’s the same enthusiasm and openness to new things that young children have. When I was growing up, my family and I would often talk about business ideas at the dinner table and, because my parents made it so much fun for me and my sisters, that wonderful memory has stayed with me.

I set up my first business when I was 16, publishing a magazine. I really had no idea what I was doing ...