The Business Playground: Where Creativity and Commerce Collide

Index

A-ha! moment 85–6, 88–9, 99

aerobic exercise 96

Agassi, Shai 181–2

aircraft seats 44–5

Allen Institute for Brain Science 27, 54

Allen, Paul 27, 30, 33, 52–4, 55

Hospital Club 126

on obvious ideas 178, 183

Anderson, Adam 94

assumptions about problems 65, 75

questioning 215, 230

attribute listing 40–1

Audigier, Christian 195–6, 199, 205–6, 214

Azoff, Irving 48

Bacardi and Groove Armada 49–50

baking problem and metaphors 118–19

ball-gazing 46–51

Ballard, Glen 216, 217–18

banana skin technique 169–73

Bauer, Frederick J. 114

Be Yourself Tonight album 174

Beatles 4–5

Being There 116–17

Berman, Burt 217

Better Place (refuel networks) 181–2

Beyoncé 48

Blogger (Evan Williams) 195

blood flow to brain 97–8, 99

board games

blast off 226–8

brain flash ...