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The Business Plan Workbook, 7th Edition by Robert Brown, Paul Barrow, Colin Barrow

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WHAT BACKERS LOOK OUT FOR

Business plans are written to be read: that in turn means that the readers’ needs, however few or diverse, have to be carefully considered in the preparatory process. Lenders want to be sure their money is safe, investors need to be enticed by the expectation of future profits, and managers, be they running a health service, utility company or a charity, want to be convinced that the proposal is needed and likely to come in on time and on budget.

Almost every new venture needs finance and if you are in competition with others, say with another division of your company or a bank choosing who to lend to, then as well as the operational benefits of preparing a business plan, it is important to examine what financial backers ...

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