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The Business Plan Workbook, 7th Edition by Robert Brown, Paul Barrow, Colin Barrow

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HOW TO USE THE WORKBOOK

The workbook contains 26 assignments that, once completed, should ensure that you have all the information you need to write and present a successful business plan. That is, one that helps to accomplish your objective, whether it is to gain a greater understanding of the venture you are proposing to start and its viability, or to raise outside money or gain support for your proposals from senior levels of management. Throughout the book the term ‘entrepreneur’ has been used interchangeably with innovator, manager, champion and similar terms used in a wide range of organizations in both the profit and not-for-profit sectors. The definition of entrepreneur used is that of someone who shifts resources from a low to a higher ...

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