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The Business Plan Workbook, 7th Edition by Robert Brown, Paul Barrow, Colin Barrow

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Assignment 26

Writing up and presenting your business plan

Up to now, the workbook assignments have focused on gathering data needed to validate a business idea, to confirm the business team’s cap­ability to implement their chosen strategy and to quantify the resources needed in terms of ‘men, machinery, money and management’. Now this information has to be assembled, collated and orchestrated into a coherent and complete written business plan aimed at a specific audience.

In this assignment we shall examine the six activities that can make this happen:

  • dividing up the task;
  • packaging;
  • layout and content;
  • writing and editing;
  • who to send it to;
  • the oral presentation.

Dividing up the task

The preceding chapters, as well as having a practical ...

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