O'Reilly logo

The Business Plan Workbook, 7th Edition by Robert Brown, Paul Barrow, Colin Barrow

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Assignment 16

Communication systems

With the exception of retail businesses, customers, potential employees and suppliers for that matter, have their first experience of almost every other type of business on the phone, by post, e-mail or on the internet. Often that ‘moment of truth’ as this initial contact experience is known is the clincher that decides whether or not to go on and do business with that organization. Injecting an element of professionalism at this stage can make your business stand out and stand tall.

The other major consideration from a business planning perspective is the cost of communication systems. On average the equivalent of 10 per cent of sales revenue is expended in these areas; that is about the same sum as a typical ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required