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The Business Plan Workbook, 7th Edition by Robert Brown, Paul Barrow, Colin Barrow

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Assignment 10

Place and distribution

‘Place’ is the fourth ‘P’ in the marketing mix. In this aspect of your business plan you should describe exactly how you will get your products to your customers. If you are a retailer, restaurateur or garage proprietor, for example, then your customers will come to you. Here, your physical location will most probably be the key to success. For businesses in the manufacturing field it is more likely that you will go out to ‘find’ customers. In this case it will be your channels of distribution that are the vital link.

Even if you are already in business and plan to stay in the same location, it would do no harm to take this opportunity to review that decision. If you are looking for additional funds to expand ...

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