You are previewing The Business of Android Apps Development: Making and Marketing Apps that Succeed on Google Play, Amazon Appstore and More, Second Edition.
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The Business of Android Apps Development: Making and Marketing Apps that Succeed on Google Play, Amazon Appstore and More, Second Edition

Book Description

The growing but still evolving success of the Android platform has ushered in a second mobile technology "gold rush" for app developers. Google Play and Amazon Appstore for Android apps has become the second go-to apps eco for today's app developers. While not yet as large in terms of number of apps as iTunes, Google Play and Amazon Appstore have so many apps that it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning.

Written for today's Android apps developer or apps development shop, this new and improved book from Apress, The Business of Android Apps Development, Second Edition, tells you today's story on how to make money on Android apps. This book shows you how to take your app from idea to design to development to distribution and marketing your app on Google Play or Amazon Appstore.

This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. It even shows you how to get interest from venture capitalists and how they view a successful app vs. the majority of so-so to unsuccessful apps in Android. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

Table of Contents

  1. Title Page
  2. Contents at a Glance
  3. Contents
  4. About the Authors
  5. About the Technical Reviewers
  6. Acknowledgments
  7. Introduction
  8. Chapter 1: The Android Market: A Background
    1. The Smartphone Revolution
    2. The Beginning of Android
    3. Why Android?
    4. Android vs. iOS
    5. The Difference Between Android and iOS
    6. Versions of Android
    7. The Challenges of Working with Android
    8. Porting Difficulties
    9. Examples of Cross-Platform Development Tools
    10. Summary
  9. Chapter 2: Making Sure Your App Will Succeed
    1. Your App and a Business Plan
    2. Identify the Problem That You Are Solving
    3. Analyze Your Competition
    4. Determine the Target Market
    5. Evaluate Technical, Execution, and Market Risks
    6. Think About Monetization and Pricing
    7. Testing Your Market Demand Hypothesis
    8. Tools for Prototyping Your Screen Shots
    9. Tools for Setting up a Web Site
    10. Your Baby Might Be Ugly
    11. You’re the Boss
    12. Summary
  10. Chapter 3: Legal Issues: Better Safe than Sorry
    1. Retaining an Attorney – Controlling Costs
    2. Forming Your Company
    3. EULA and Privacy Policies
    4. Intellectual Property
    5. Summary
  11. Chapter 4: A Brief Introduction to Android Development
    1. First Steps as a Developer
    2. Perks of the Android Operating System
    3. Java the Language
    4. Peculiarities of Java on Android
    5. The App Life Cycle
    6. App Deployment
    7. Summary
  12. Chapter 5: Develop Apps Like a Pro
    1. Software Engineering
    2. Documenting Your Code
    3. Debugging Android Apps
    4. Revision Control
    5. Bug and Issue Tracking
    6. Testing
    7. Summary
  13. Chapter 6: Making Money with Ads on Your Application
    1. Types of Mobile Ads
    2. Selecting a Mobile Ad Network
    3. Affiliate Programs
    4. Summary
  14. Chapter 7: In-App Billing: Putting a Store in Your Application
    1. In-App Market Players
    2. When Should You Use In-App Purchasing?
    3. Integrating Your App with the Google API
    4. Integrating Your App with the Amazon API
    5. Supporting In-App Billing with Multiple App Stores
    6. Summary
  15. Chapter 8: Making App Marketplaces Work for You
    1. Uploading to an App Store
    2. How Refined Is Your Android Application?
    3. What to Do Before You Submit to an App Market
    4. The Screen Shot
    5. Selecting the Proper Screen Shot
    6. Application Description
    7. The Icon
    8. Video
    9. Multiple Marketplaces
    10. General Issues with Marketplaces
    11. Summary
  16. Chapter 9: Getting the Word Out
    1. Preparing Your Web Site
    2. Blogging
    3. Effective Product Launches
    4. Marketing Using Social Networks: Facebook, Twitter, LinkedIn
    5. Making the Press Work for You
    6. Giving Media Contacts a Complimentary Copy of Your Application
    7. Other Examples of Low-Cost Publicity: Guerilla Marketing
    8. Summary
  17. Chapter 10: After You Have a User Base
    1. Customer Support
    2. Listening to the Customer
    3. Google Play Statistics
    4. Analytics
    5. Summary
  18. Index