You Have a Million Calls to Make
This is not quite accurate. If you truly want to tell everyone about your application, then you have a few billion calls to me. However, do you really think that calling every man, woman, and child on planet earth is a valid or even possible marketing strategy?
Of course not—that is why you should have started a list of media contacts, as explained in Chapter 4. You should have added a lot people to that list, and you should have created a press release, as discussed in Chapter 8. You should also have set up your social networking sites and Twitter so you can inform the greatest amount of people in the least amount of time.
Sending Out Press Releases
Hopefully you have given those press releases some revisions, ...
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