The Price

By now your application is out on the market, and has a price, even if that price is “free.” You might be using that suggestion in Chapter 6 about having a paid version and a free version.

Prices are not set in stone and can be changed. If you want to leave your free version without updating it, and always have it be that purposely pale shadow of the paid version, that is up to you. However, I recommend a few updates of the free one, just so you can always get the potential paying audience. In other words, don’t always put all your good eggs in just one basket.

Since the price can be changed, you might want to try an experiment of raising or lowering your application’s price, just to see how your users react. One developer told me that ...

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