The Business of Android Apps Development: Making and Marketing Apps That Succeed

The Definition of Culture

Culture is one of those words that is overused, and most dictionaries will give you over ten different definitions of it. For our purposes, I am going to use the definition that applies to “the behaviors and beliefs characteristic to a particular group.” I’m referring to the definition of culture that people use when they talk about “the youth culture” or “the music culture” or “the coffee shop culture.”

Even that definition is very vague, so let me give you another example. Go to the magazine racks at a bookstore or library. You’ll see titles like Forbes, Ebony, Sunset, Rolling Stone, Redbook, Vogue, and many others. Take out a single issue and look at its ads and articles. Ask yourself what sort of audience this magazine ...