Summary
Think of your application as a performance in and of itself. Just like any performance of a play or movie, there is always some theme that it carries with it. In the case of your application, your theme is the main idea that will form the culture around your application.
Try to see the bigger picture of your application in order to see who is going to be your following and what your application will give them. Once you have determined that, you can figure out the style of your application, and this will help you form your icon, logo, UI, and every visual aspect of your application, including the official web site.
In addition to writing your application and finding your target audience, it is also important to establish a culture around ...
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