Setting Up a Press Room on Your Web Site
In addition to sending out several e-mails to leading people of the media, you also want to set up a virtual press room. A virtual press room allows the media people to come to you, and obtain the sources they need to write an article about your application.
You will want to set up your press room so that the user can go in and download the information he or she needs so it can be saved for later. You will also want to put the link to your press room on your home screen so it can easily be found. As you might have already guessed, you have to update this section on your web site often to keep it current.
If you don’t know how to set up your web site for downloads, you are not alone. You should decide whether ...
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