Employing Other Creative Marketing Strategies to Reach Your Audience
As you can see, there are a lot of ways to create a prerelease buzz for your Android application. But don’t be afraid to think outside the box as well.
Let me give you an example. Right now, I am in the process of working on an application. I don’t want to get into what it is exactly, for legal reasons that I discussed in Chapter 3, but I can tell you it is software that helps users prepare for tests.
My main target audience is going to be students, both at the high school and college levels. Fortunately, I happen to live in a college town, and I am less than eight miles away from another college.
My plan is to create colorful fliers that look similar to the web presence that ...
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