The Business of Android Apps Development: Making and Marketing Apps That Succeed

Defining Your Culture

I mentioned before how failed or discontinued apps often have short-term goals attached to them, which might explain why they aren’t still being sold. As a developer, you have to think about the long-term plan. Instead of hoping that your app will be a success, come up with a plan that will make it a success. You want to create an application that will create its own culture, and thus become a part of our mass culture. I’ll have more to say about a marketing plan in Chapter 4, but let me briefly touch on a how to come up with the culture for your application.

It doesn’t matter if you can’t program your app to do everything that you dreamed it could on the day that it launches. Chances are, you have already discovered how ...