Creating a Marketing Plan for Your Android Application
By now, you should definitely have a date set for putting your application on the market. Sure, you might not be ready on your launch date, but it helps to set a deadline, even if it is just an estimate of when programming your application will be complete. There are several things that you can be doing to prepare for the launch date:
- Determine the look of the icon, logo, and UI (see Chapter 3).
- Set up the web site, keeping potential users updated about the status of the app.
- Make a list of the first people in the media that you want to tell about the application.
- Set your application up for social networking on Facebook, Twitter, and others. I’ll discuss that in the next few sections.
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