Book description
The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a "gold rush" for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.
The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
Table of contents
- Cover
- Title Page
- Copyright
- Contents at a Glance
- Contents
- About the Authors
- About the Technical Reviewer
- Acknowledgments
- Preface
- Chapter 1: Seeing the Big Picture in a Crowded App Store Marketplace
-
Chapter 2: Doing Your Homework: Analyzing iOS App Ideas and Performing Competitive Research
- Fulfilling a Need
- When to Avoid Oversaturated Categories
- Assessing the Competition
- Defining Your Differentiator
- Targeting MultipleiOS Devices
- Universal Applications from a Business Perspective
- What’s in an App Name?
- Registering Web Site Domain Names
- Building a Unique Identity for Your iOS App
- Making Progress
- Chapter 3: Protecting Your Intellectual Property
- Chapter 4: Your iOS App Is Your Most Powerful Marketing Tool
- Chapter 5: Social Inception: Promoting Your Apps Within Apps
- Chapter 6: Money for Nothing: When It Pays to Be Free
- Chapter 7: Monetizing Free Apps with iAd and Other In-App Advertising Opportunities
-
Chapter 8: Exploring the Freemium Model with In-App Purchase
- Loyalty Pays: Existing Users Make the Best Customers
- When and How to Use In-App Purchase
- Delivering and Managing In-App Purchases
- Configuring In-App Purchase in iTunes Connect
- Preparing Your Test Device
- Tapping into the Store Kit Framework
- Getting In-App Purchase Up and Running
- Restoring Paid Content
- Digging for Gold
-
Chapter 9: Testing and Usability: Putting Your Best Foot Forward
- Preventing the Majority of One-Star Reviews
- Preventing User Frustration with In-App Help
- Provisioning: Setting Up a Development Device
-
Beta Testing: Navigating the Complexities of Ad Hoc Distribution
- Step 1: Acquire Your Distribution Certificate
- Step 2: Register the Device IDs of Your Beta Testers
- Step 3: Generate and Install an Ad Hoc Distribution Provisioning Profile
- Step 4: Configure Your App for Ad Hoc Distribution
- Step 5: Create the Entitlements File
- Step 6: Compile Your iOS App
- Step 7: Distribute Your App to the Beta Testers
- Wireless Distribution to Beta Testers
- Sitting Pretty
-
Chapter 10: Get the Party Started! Creating a Prerelease Buzz
- The Final Countdown: Preparing for Liftoff
- Your iOS App Deserves a Well-Designed Web Site
- Why Site Compatibility with Mobile Safari Is So Important
- Let's Make Some Noise: The Power of Blogs, Twitter, and Social Networks
- But Not Too Much Noise: Maintaining a Professional Reputation
- Everyone Loves a Winner: Collecting Prerelease Press and Testimonials
- Passing the Baton
-
Chapter 11: Keys to the Kingdom: The App Store Submission Process
- The Politics of Pricing
- Improving App Discovery: The Art of Keywords and Names
- Perfecting the Sales Pitch of Your App Description
- A Picture Is Worth a Thousand Words: The Importance of Screenshots
- Preparing Your Application Binary for the App Store
- Ensuring Apple Has Processed Your Contracts and Payment Settings
- Are We There Yet? Submitting Your App in iTunes Connect
- Try, Try Again: Dealing with App Store Rejections
- Approved! Making It to the Promised Land
- Analyzing Your App Store Sales Statistics
- Rev Your Engines
-
Chapter 12: Increasing Awareness for Your iOS App
- Dedicating As Much Effort to Marketing Your App As You Put into Developing It
- The Art of Crafting Effective Press Releases
- Issuing Promo Codes: Soliciting App Reviews on Influential Blogs and Review Sites
- Using Promotions and Giveaways to Improve App Discovery
- Timing a Good Sale to Rejuvenate App Downloads
- Can Advertising Sell Apps?
- Staying Connected with Customers
- Additional Tips for Sustaining Momentum in the App Store
- Looking Toward the Horizon
- Appendix: Online Resources for App Research and Marketing
- Index
Product information
- Title: The Business of iPhone and iPad App Development: Making and Marketing Apps That Succeed, Second Edition
- Author(s):
- Release date: March 2011
- Publisher(s): Apress
- ISBN: 9781430233008
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