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The Business of iPhone App Development: Making and Marketing Apps that Succeed by Michael Schneider, Dave Wooldridge

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Chapter 9. Keys to the Kingdom: The App Store Submission Process

After months of extensive planning, development, and testing, you're finally ready to submit your iPhone application to the App Store! Congratulations on all your hard work! Your beta testers love your app, but will Apple's app review team give it a thumbs-up?

If you're a Mac or Windows software developer, you're accustomed to controlling the deployment method of your products, distributing them as digital downloads from your web site. Need to quickly fix a bug or push out a new release on a specific date? No problem. You have complete control over uploading software updates to your web site at any time.

With the App Store, Apple controls the deployment and distribution gateway, requiring ...

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