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The Business of iPhone App Development: Making and Marketing Apps that Succeed by Michael Schneider, Dave Wooldridge

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Chapter 8. Get the Party Started! Creating a Prerelease Buzz

Development completed? Check. Testing Completed? Check. Ready for the App Store? Almost.

After months of hard work to finish your application, I know you're eager to release it to the world, but don't jump the gun just yet. You still need to accomplish a few very important tasks first.

Before submitting your iPhone app to the App Store, it's time to start generating some prerelease buzz through a carefully crafted online presence. This chapter will explore the best ways to stir up some excitement and anticipation for your app by promoting it on your web site, blogs, and social networking sites, such as Twitter and Facebook.

The Final Countdown: Preparing for Lift-Off

I know what you're thinking...why ...

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