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The Business of iPhone App Development: Making and Marketing Apps that Succeed by Michael Schneider, Dave Wooldridge

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Chapter 7. Testing and Usability: Putting Your Best Foot Forward

As I've discussed various techniques for improving your app's marketability from within the app itself, you've probably noticed a running theme throughout this book. Your app needs to rock! Having a great app idea is not enough. So, what sells? Beautiful, intuitive interfaces that are easy to use with functionality that works as intended sell. No amount of marketing and publicity will help a poorly conceived app. Buggy performance and rough edges in usability can quickly ruin your app's reputation, prompting negative word-of-mouth, bad reviews, and disastrous customer ratings in the App Store.

Before any release, especially your initial 1.0 launch, implementing a thorough testing ...

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