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The Business of iPhone App Development: Making and Marketing Apps that Succeed by Michael Schneider, Dave Wooldridge

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Chapter 6. Exploring New Business Models with In-App Purchase and Affiliate Programs

In-App Purchase was one of the more exciting and highly anticipated features introduced in iPhone SDK 3.0. The option to integrate e-commerce within both free and paid iPhone apps opens up a brand new frontier for developers to create additional revenue opportunities beyond just traditional app sales. In-App Purchase enables you to sell subscriptions, services, virtual goods, and add-on content, such as new features or additional game levels—all within your app.

And don't forget about affiliate programs. If your app currently links to an external web site that offers an affiliate program, you should be benefitting from the traffic you're sending their way. Got ...

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