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The Business of iPhone App Development: Making and Marketing Apps that Succeed by Michael Schneider, Dave Wooldridge

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Chapter 4. Your iPhone App Is Your Most Powerful Marketing Tool

Your app icon and screenshots are often the first visual elements users see in the App Store when evaluating your app. A bad first impression can cost you sales and invite negative reviews, so fine-tuning your app's design is a critical component to success. In this chapter, I'll reveal some useful tips for prototyping, creating eye-catching app icons, designing intuitive user interfaces, and turning your app into a social marketing powerhouse.

This book is focused on how to improve the marketability of your app, so although this chapter should not be seen as a comprehensive guide to interface design, I will be providing important concepts to consider when designing your UI, along ...

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