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The Business of iPhone App Development: Making and Marketing Apps that Succeed by Michael Schneider, Dave Wooldridge

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Chapter 3. Protecting Your Intellectual Property

This chapter was contributed by Michael Schneider, a technology transactions attorney and iPhone developer. As an attorney, Michael works with clients on intellectual property and technology-related contracts, helping them build, monetize, and protect their products. As an iPhone developer, Michael has published a number of successful applications, including TouchType, Private-I, and Andrew Johnson series of self-help applications.

When you build an iPhone application, you are creating intellectual property by building software. Unlike traditional businesses, software companies typically don't build their value through physical assets. As you build your business, you probably won't build factories ...

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