Introduction What Makes Sports a Unique Business?
In 2008–09 almost 137 million people attended Major League Baseball, National Basketball Association (NBA), National Hockey League (NHL), National Football League (NFL), and Major League Soccer contests. Another 75 million attended college football, basketball, and hockey games. Such numbers define sports as a premier entertainment business. Evolving over the last century from a mom-and-pop-style business into a dynamic economic juggernaut of high revenues, lucrative compensation, and high visibility, professional and amateur sports are watched, debated, invested in, and broadcast. For anyone seeking to cover sports, its business structure is just as salient as the runs, touchdowns, and baskets ...
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