Book description
This book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for understanding the various parts of the sports business. Moving beyond sports writing, this text offers a distinct perspective on professional, college, and international sports organizations – structure, governance, labor issues, and other business factors within the sports community. Written clearly and compellingly, The Business of Sports includes cases (historical, current, and hypothetical) to illustrate how business concerns play a role in the reporting of sports.
New features for the second edition include:
- updates throughout, including disciplinary policies throughout the major sports leagues
- expanded discussion of intellectual property issues and merchandising
- new sections on ethical issues in sports, aimed at journalists.
Offering critical insights on the business of sports, this text is a required resource for sports journalists and students in sports journalism.
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Preface to the First Edition
- Preface to the Second Edition
- Introduction: What Makes Sports a Unique Business?
- 1. The Structure of Professional Team Sports
- 2. The Structure of Individual Sports
- 3. The Structure of College and High School Sports
- 4. The International Sports System
- 5. Sports Contracts
- 6. Labor Relations In Sports
- 7. Sports Agents
-
8. Team Relocation and Facility Issues
- A Short History of Franchise Relocation
- Waves of Relocation
- New Stadiums and Arenas
- Leagues’ Control of Relocation
- Facility Attempts to Stop Relocation
- Relocation and Cities
- Expansion
- Financing a Stadium
- Funding Vehicles
- The Stadium/Arena Lease
- Stadium Naming Rights
- Concessions
- Seat Licenses
- Seating Organization/Pricing
- Advertising
- Parking
- Other Revenue Generators
- Alteration of Existing Facilities
- A Final Word
- References
- 9. Sports Injuries
- 10. Performance-Enhancing Drugs In Sports
- 11. Discrimination In Sports
- 12. Intellectual Property and Sports
- 13. Traditional and New Media In Sports
- Glossary
Product information
- Title: The Business of Sports, 2nd Edition
- Author(s):
- Release date: February 2011
- Publisher(s): Routledge
- ISBN: 9781136855528
You might also like
book
The Business of Sports, 2nd Edition
The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the …
book
The Guide to Entrepreneurship
Whether you work for an established company and want to trailblaze new products (intrapreneurship), or want …
book
The HR Answer Book, 2nd Edition
Fully updated advice on hundreds of critical human resources topics! With changes in the economy, the …
book
The Olympic Sports Economy
The Olympic Sports Economy incorporates exclusive case studies and reports from sports management conferences to illustrate …