The Business of Influence: Reframing Marketing and PR for the Digital Age

Influenceprofessional.com

Better a book go unread than fail to influence the reader – then the author has wasted the reader’s time too.

We have been influenced when we think in a way we wouldn’t otherwise have thought, or when we do something we wouldn’t otherwise have done. In seeking then to nourish that thinking and focus that action, this book is accompanied by a website at www.influenceprofessional.com. It aspires to be a community-driven website that aims to:

• provide a discussion forum pivoting around the opinions and assertions presented in this book and associated perspectives and thought leadership from other sources;
• cultivate agreement on what skills the influence professional must have, and what might be nice-to-haves, with links to books, blogs, training collateral, events and other resources;
• give aspiring influence professionals the opportunity to ask questions of experts and each other, and share their experiences.

I do hope you have the time and energy to join in. I very much look forward to meeting you, learning what you think about this book and learning from your experiences and insights.