11
WHAT NOW?
This chapter takes a quick look at the course of action an organization or SBU might take in considering and executing the Influence Scorecard. I’m assuming that one individual from that organization has just read this book, perhaps the CEO or CMO or CCO, and could now use a convenient checklist and action plan to kick things off.
We look at the prerequisites, the pre-board-approval actions, and the post-board-approval actions.
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