INDEX
4 models of public relations
accessibility
and influence traceability
Adams, Paul
advertising, attacks on
advertising value equivalence (AVE)
AMEC grid as alternative to
AMA (American Marketing Association), definition of marketing
AMEC (Association for Measurement and Evaluation of Communication)
and the Barcelona Principles
metrics grid
Apple ‘Geniuses’
Apple MacBooks
applications, computer
APQC (American Productivity and Quality Center), definition of IMC
Armano, David
authenticity
AVE see advertising value equivalence (AVE)
Balanced Scorecard
cause and effect
and influence
and the Influence Scorecard
office of strategy management
perspectives
return on investment
strategy maps
Barcelona Principles
Bell, John
Bennis, Warren
Bernoff, Josh
Berry, Jon
Best Buy, ranking of web pages
Bodapati, Dr. Anand
Braithwaite, Charles
Breakenridge, Deirdre
Brewer, Michael
browser history sniffing
Bucklin, Dr. Randolf E.
budgeting
Business @ The Speed of Thought (Gates)
business performance management (BPM)
Balanced Scorecard approach
metrics, choosing correct
problem of quantifying performance
strategy maps
buyer marketing
C-suite titles
Cahane, Gabbi
call centres
calls per hour metric
Capability Maturity Model
capital
Caslione, John
chaos
role of Influence Scorecard
and tracing influence
chief communications officer (CCO)
chief culture officer (CCO)
chief customer officer (CCO)
chief influence officer (CInfO)
chief information officer (CIO)
chief marketing officer (CMO)
collaboration ...
