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The Business of Conferences by Anton Shone

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2_______________________________________________________

The conference business andits market demand____________________________________________

The aims of this chapter are

  1. 1  To define the term ‘conference’ and consider the reasons why conferences take place.
  2. 2  To identify and classify the major demand generators for the conference business, into two principal categories: Corporate and Association.
  3. 3  To consider the corporate market in terms of its principal components together with the organizational aspects of the conference booking process for corporate businesses.
  4. 4  To consider the association market in terms of its principal components together with organizational aspects of the conference booking process for associations.
  5. 5  To ...

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