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The Business of Digital Publishing by Frania Hall

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13

Content and the new market players

The digital environment makes publishing content easy. Publishers, who traditionally were the experts at publishing, are finding new players in their space. In this chapter we will look at:

  1. New content players: Google, Apple and Amazon
  2. Self-publishing
  3. Other sources of content: communities and agents

Introduction

Publishers have developed expertise in content; finding it, nurturing it, developing it and producing it. Publishers see this as one of the important aspects of their role. In the traditional publishing value chain, content is one of the points of scarcity. Publishers are able to find and nurture authors and put their work into a format that can be distributed as effectively as possible. The crafting ...

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