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The Business of Media Distribution, 2nd Edition by Jeff Ulin

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CHAPTER 7

Internet Distribution and a New Paradigm

On-Demand and Multi-Screen Access, Cord-Cutting, Online Originals, Cloud Applications, Social Media, and More

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More content from this chapter is available at www.focalpress.com/9780240824239

The pace of change in the digital distribution of video-based media has been so torrid that much of what I discussed in the first edition of this book is fully outdated. Cloud applications had not penetrated the mass market, tablets did not exist, the app ecosystem had just been introduced, social media was in its infancy, and cord-cutting was not part of the vernacular. What is startling about the delivery ...

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