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The Business of Media Distribution, 2nd Edition by Jeff Ulin

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CHAPTER 2

Intellectual Property Assets Enabling Distribution

The Business of Creating, Marketing, and Protecting an Idea

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More content from this chapter is available at www.focalpress.com/9780240824239

The process of creating a property for production and sale, though often perceived as more fun than building a standard widget, is still very much a business proposition. Being an art, there are exceptions and patrons who may ignore the commercial aspects; however, the production business is predominantly a for-profit endeavor. This means business choices are made even at the root stages of creating content. (Note: For an interesting perspective ...

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