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The Business of Media Distribution, 2nd Edition by Jeff Ulin

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CHAPTER 1

Market Opportunity and Segmentation

The Diverse Role of Studios and Networks

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More content from this chapter is available at www.focalpress.com/9780240824239

Introduction

This book provides an overview of how the business side of the television and motion picture industry works. By the end of the text, readers will gain a practical understanding of how a film, television, or video project moves from concept to making money. Stars make the headlines, but marketing and distribution convert content into cash. To explain how the system works, this book charts the path that entertainment content takes from development to financing to ...

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