For anyone generally interested in how networks and studios make money and put money at risk, from the TV shows and movies they produce to the novel challenges they’re facing today, this book provides a unique overview and a glimpse into the future.
—Blair Westlake, Corporate Vice President Media & Entertainment Group, Microsoft
Jeff Ulin brings his practical experience and academic understanding of today’s complicated media world together to provide us with a comprehensive guide to navigating a world that changes almost daily!
—Marion Edwards, President, 20th Century Fox International Television
It’s very difficult to find a text that gives both a comprehensive overview of the history of the entertainment industry as well as informed insight ...
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