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The Business of Media Distribution by Chris Simpson, Jeff Ulin

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CHAPTER 6

Television Distribution

The TV market is both a primary and secondary platform for content. Although TV is traditionally thought about in terms of TV series and other made-for-television productions, TV programming is a quilt that also relies heavily on other product. Accordingly, beyond analyzing first run programming, to understand the entire economic picture it is also important to review how television garners revenues for films and other intellectual properties that can be aired on television but were not originally produced for television broadcast.

This chapter focuses on traditional television, namely free television (commonly referred to as free over-the-air broadcast television) and cable/pay television. New technologies, ...

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